According to research, over 1.1 billion people have used the Google search engine. It is most likely that these users use the search engine on a regular basis. This means that it is one of the best places to advertise your products. With the large number of users, you are sure to get customers that are willing to buy your product. Google ads are also relatively affordable meaning they are very cost effective and hence produce results.
- Quality and relevance of the ad: your ads must be relevant to the search as these will ensure your websites are shown on the search results page. For instance, if someone searches for “birthday messages” it wouldn’t make sense if Google displays “celebrity trends” you need to ensure that you have same keywords that are relevant to your niche in your ads in other, for Google to display your websites when it’s search. This makes ensures your ad Google ad is directed to the right customer ensuring your ad is cost-efficient.
- Bid- Bid: this is the price you are willing to pay for a click on your ad. You bid against other websites on phrases or keywords that you consider people search for when they are interested in your product.
- Landing page experience – When someone clicks on your ad, they will be directed to the same content as displayed in the ads, and the keywords used in the search. Ensure the link place in the ads is directly link to the landing page of the same content and not your home page that covers all your services.